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Importance of Symbolism :
Most of the urban population now a day follows a “Fast” lifestyle.
If pressure on personal time is one
side of the story then other side is also very interesting.
Importance of personal relationship and networking is paramount in
today’s corporate world. In order to succeed in chosen business
venture one has to not only spend time and establish rapport with
customers and suppliers but also should keep colleagues, seniors and
even juniors in good spirits.
This scenario of time crunch on one
hand and need to keep in touch with the world on the other has led
to tremendous increase in “Symbolism”. Some of the off shoots of
this “Symbolism” are as below.
·
According to ORG MARG
survey, ten crore SMS messages were sent on the first day of this
year wishing for New Years Greetings.
·
The New Year and
Festival Greetings industry in India is worth six hundred crores.
·
On an average every
person receives ten e-mail messages on each festival, which are
purely from his business acquaintances.
·
On the other hand each
person sends same number of pleasantries on each festival to his
business acquaintances.
When such a plethora of informal
information is bombarded on each individual then it becomes almost
impossible for him or her to keep track of the pleasantries sent. In
fact one can go to the extent of saying that such pleasantries are
hardly noticed. Hence the very purpose of sending these pleasantries
is defeated.
It is in this context Mr. Mukund
Trivedi came up with following idea.
Background
Nothing interests human being more
than knowing one’s future. The changing lifestyle, intense
competition and broader socio-economic changes have further enhanced
this interest. The recent facts published by many market research
firms also support the above-mentioned interest by masses in
foretelling.
·
Every third website
has a link to Astrology
·
Two third of the new
borne Indians get their horoscope made even before getting their
names.
·
Every eighth book
written has something to do with Astrology
·
80% of TV Channel have
at least one program in a week dealing with Astrology.
·
100% of country’s
Newspaper have daily section on Astrology.
The list can go on endlessly.
There are number of techniques
practitioners use to tell the future. These include Astrology,
Palmistry, Numerology, Tarot Cards and Face Reading. Amongst them
Astrology that is predicting the future through one’s horoscope is
considered most reliable. The faith shown in the horoscope can be
reinforced with the fact that two third of the marriages in India
are still performed by matching horoscope.
The Idea
On an average a senior manager sends
around hundred greetings during the year to business acquaintances.
If he can give some personal touch to these greetings to make it
different from run on the mill pleasantries then he will succeed in
making huge impact on the person intended. As explained earlier,
nothing interests human being more than knowing his or her future.
So imagine a situation that if greeting card contains the recipients
future for next one year or it outlines his personality
characteristic or predict some important event pertaining to him in
near future then not only he will remember the greetings for long
time to come but will cherish it as memorabilia. Thus intended
purpose of sending the greeting cannot be served in better way than
this.
This logic can be extended to
company’s internal customers that is its employees. For sending
personalized greetings to employees the task becomes even easier as
the basic details required for making it like date of birth and time
of birth are easily available from company’s own record.
Just imagine how good an employee
may feel if he receives such a personalized card from HR Department
on his or her birthday.
The Product
Mr. Mukund Trivedi has designed
three different types of greetings as below:
·
Birthday Magical Card
, New Year, Diwali and Holi Card, every time the card will be
different.
·
A Detailed
Personalized Horoscope and Prediction.
·
Personality Outline
Charter of person. This is the special categorization that Mr.
Mukund Trivedi has developed which is very different from usual Sun
or Moon sign categorization.
·
Prediction of
Important Events pertaining to person in near future.
All the three are nicely developed and designed greetings. The
sample of which can be obtained from him as per requirement.
About Mr. Mukund Trivedi
Mr. Mukund Trivedi is practicing
Astrology for last 25 years. He has more than 8000 clients who
routinely takes his consultation on various matters. His clients
include who’s who of Great Indian Diaspora. From Businessman to
Movie Stars, from Politicians to Sporting Icons, many have been
benefited because of his expertise. He is amongst very few Indian
Astrologers to be on the Global Elite Panel and his web site "www.astroclinic.net"
is visited by more than 27000 people . He was interviewed by BBC
LONDON and is coming on ZEE TV Channels show.
Expected Relationship
Mr. Mukund Trivedi is looking at
this relationship more as an exposure. His name will appear as an
“Architect” on all the greeting cards. If anybody is interested in
detail consultation then he can directly approach him.
Thus initially he is willing to give
sufficient discounts in order that the proposed “Relationship Model”
should work well for both the parties. Depending on success of
venture the future relationship can be negotiated.
For more detail,
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