ceo of camel cigarettes Joe was introduced by R.J. Reynolds in 1987 to revitalize the Camel cigarette brand. The suave, sunglass-wearing mascot was incredibly successful but highly controversial. A landmark 1991 study revealed that Joe Today in Trademark History: 9/30
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![PDF] Quantification of Nicotine and Cotinine in Plasma, Saliva, and Urine by HPLC Method in Chewing Tobacco Users](https://figures.semanticscholar.org/90bf555bb6dc40da217fede2b3ba91b58f46ee1b/4-Table1-1.png)






















