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Brands and the Brain: How to Use Neuroscience to Create Impactful Brands Fantasy Anthology The book delves into theBook Details Publisher: Penguin Author: Prof. Arvind Sahay Language: English Edition: 2022 ISBN: 9780143452614 Pages: 304 Cover: Paperback Package Dimensions: 7. 7 x 5. 0 x 0. 9 inches About the Book In The Brain and Brand Management, Prof. Arvind Sahay explores the powerful connection between the human brain and the principles of brand management. This insightful book delves into how our unconscious emotions and memories influence our perception of