FDA-authorized e-cigarettes are unappealing due to tobacco flavors and product design Tobacco flavors reduce the appeal of FDA-authorized e-cigarettes Although participants were not asked specific questions about product flavors in the images during the initial part of the interview, most brought up flavors when describing their first impressions of the FDA-authorized e-cigarettes
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Elmo Roper a marketing research consultant, Frank Gianninoto a graphic designer, Louis Cheskin of the Colour Institute to test the pack for consumer appeal and a new advertising agent, Leo Burnett from Chicago, not one of the Madmen from Madison Avenue, New York