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Current FCTC-aligned packaging requirements include: Rectangular packs with 90-degree angles only Flip-top lid construction (no slide packs, no round-cornered packs) No sound-emitting or scent-releasing packaging features Pictorial health warnings (now required in 138 countries , reaching an estimated 66.5% of the global population) These requirements shape not just the appearance of cigarette packaging but its physical dimensions, since any deviation from the rectangular, flip-top format requires specific regulatory approval

How Box Size Affects Branding Cigarette boxes are more than just packaging

PMI will manufacture the products and Richmond, Virginia-based Altria will sell them in the U.S

They decide this factor, and you have to follow the instructions

Borck G, Beighton P, Wilhelm C, Kohlhase J, Kubisch C