English was also frequently used to make connections between the product and concepts of quality (e.g., perfection, extra quality, impeccable tobaccos), style (e.g., couture edition, style, for the stylish leader), luxury (e.g., black diamond, jet, silk, carat), authenticity (e.g., authentic quality, original), tradition (e.g., over 100 years of fine blending, 100 anniversary edition, finest classic cigarette, international quality since 1872), exceptionalism (e.g., limited edition, exclusive, legend), natural (e.g., 100% natural pipe tobacco, it will deliver exotic fresh taste by blending 20% fine cigar leaf with natural lime, mint and rum, green apple, fresh strawberry, bamboo, sequoia, fresh tea mix), and wealth (e.g., gold, platinum)
Despite state laws against marketing to children, many brands reflect this youth appeal, from weed bags modeled after McDonalds Happy Meals to vape flavorings that mimic bubblegum
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Slim tubes drop to ~6.8mm, ultra-slim to ~5.3mm, and micro to ~4.6mm
Women made up 33% of smokers in the United States by 1965, with ads promoting a head-splitting dual-vision of the increasingly independent woman, albeit one who should still watch her figure
