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Officially known as Pantone 448 C, the brown-green tint will adorn tobacco products in several countries after it was picked out by a marketing company as the colour most likely to put off buyers

It contains thousands of harmful chemicals, many of which are toxic and carcinogenic

And after vowing to take 'good care of himself', Simon Cowell appears to be sticking to his word and has ditched vodka from his diet, as well as making a conscious effort to severely cut down on the amount of cigarettes he smokes per day

Instead, purchase them from a physical or online retailer, or join a beer and wine club, and have your gift shipped by the business to your loved one

To find the most unattractive color to use on plain packaging for tobacco products, market research firm GfK Bluemoon conducted several studies