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What we found was a carefully executed plan to present IQOS as the future of tobacco, complete with luxury stores, ads in high-end magazines, and a billion-dollar investment in smoke-free products all designed to grow the market for nicotine with both new users and by keeping current smokers addicted to nicotine and using tobacco products
These labels are so problematic that the Food and Drug Administration has required Santa Fe Natural Tobacco Company, the maker of Natural American Spirit cigarettes, to remove the terms natural and additive-free from its product labels, advertising and promotional materials because they constitute reduced harm claims, which are banned without agency approval
We use digital, offset, flexographic, and screen printing to create realistic, premium, and high-quality looks
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