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Kristin Contino is Marie Claire's Senior Royal and Celebrity editor

Pall Mall is effectively competing for some of those downtraders, but there are significant opportunities for consumers if they want to go down below Pall Mall to be able to do so. Reynolds American and other tobacco companies are also focusing on cigarette alternatives such as snuff and chewing tobacco for future sales growth as tax hikes, smoking bans, health concerns and social stigma make the cigarette business tougher

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Each puff delivers a sweet symphony of fruity notes, ensuring every hit is as refreshing as the last