As of 2025 it held approximately 40.5% of total US cigarette retail share and close to 59.4% of the premium segment
Heated Tobacco A recent addition to the vaping industry is heated tobacco products, also known as 'Heat Not Burn'
Dunhill, Parliament, and English-Blend Cigarettes Dunhill and Parliament are smaller in the US but represent the English/Oriental blend tradition
[11] Grammar controversy [edit] During the campaign's long run in the media, many criticized the slogan as grammatically incorrect, asserting that it should say, "Winston tastes good as a cigarette should." Ogden Nash, in The New Yorker , published a poem that ran " Like goes Madison Avenue, like so goes the nation." [12] Walter Cronkite, then hosting The Morning Show , refused to say the line as written, and an announcer was used instead
It uses a standard American blend recipe but is priced significantly lower, making it the largest brand in the value segment