Surgeon General in the fall of 2018
Overall, claims of a vaping epidemic are based on looking at the rise in vaping in isolation, without acknowledging either the concomitant declines in smoking or the declines in vaping after an initial peak
Price competition The sheer number of e-cig brands available, the inability of most operators to invest heavily in brand-building, and the lack of very clear product differentiation (certainly at the cigalike end) leads companies to compete on price
Marlboro Man Marlboro was originally marketed as a womens cigarette (back when filters were considered sissy), but its rugged cowboy-hat-wearing, strong, silent Man has been called one of the most successful advertising campaigns of all time
He carries that lesson into every case, pushing himself and his team to fight harder, prepare better, and never back down