tobacco companies into this rapidly expanding market
Saying that, I choose to smoke, and its an expression of my freedom, is something that, again, the companies have worked for a long time to reinforce, and its something that they know has resonance." Ling thinks that this framing is clever beyond just appealing to America's individualistic culture: "It also shields [the tobacco companies] from litigation because, if you started smoking because it was your choice, then if you get lung cancer its your fault
Une pulsion tabagique impossible rprimer
In their glow of supreme physical wellbeing, the models in the cigarette adswhether the man and the girl snuggling up to each other on the deck of a yacht and lighting up each others Tareytons (The Tareyton ring marks the real thing) or the champion water skier celebrating an exhibition of his skill by puffing away at a Camel (Every inch a real smoke)certainly seem to be living refutations of any theory that smoking might have something unhealthy about it
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