The public health crisis caused by tobacco is monumental
Attributed to the mostly white package ( silver/blue ) more often than to the remaining colors were descriptors indicative of less harmful cigarettes (i.e., low tar, light tar, mild, and ultra-light ), which comports with findings among adult populations and with tobacco industry documents showing that whiter pack colors result in perceptions of lighter and less harmful cigarettes (Altria Sales and Distribution, 2010
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Instead of just reminding smokers verbally, one nurse in North Carolina, USA, Amanda Eller, chose to be graphic by showing the difference between healthy lungs and ones damaged by smoking