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Zyn is just a recent iteration of the tobacco industrys historical practice of designing a nicotine delivery device that hooks kids to nicotine while making them think it is not dangerous or harmful, the suit alleges

Such misleading conduct continues today with companies, including PMI, marketing tobacco products in ways that misleadingly suggest that some tobacco products are less harmful than others.

"You know, Mama Bear came out and Papa Bear, and I'm like, I don't know that I want my kids to be visible in that way unless they want to be visible," he said

Cigarette Smoking: An Assessment of Tobaccos Global Environmental Footprint Across Its Entire Supply Chain

DMR expects to hire about 500 in the deal over the course of 10 years