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After the decline in youth smoking, tobacco manufacturers realised that they would have to find new ways to attract youth to use their products, and engaged in systematic market research generating data on population trends, smoking patterns and attitudes towards smoking in this age group

this escalation was predicted by male gender, poor academic performance, and having more than 50% of their friends smoke

When the FDA was given jurisdiction over synthetic nicotine-containing products, Puff again removed ECs from their website, which likely contributed to the rise in popularity of ELFBAR and Flum

New routines Changing daily habits helps avoid situations that spark the desire to smoke

Baumeister, Social exclusion causes self-defeating behavior