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In their book of the top 100 advertising posters of all time, Morris & Watson (1993) wrote of the 1983 slashed silk image described above: This poster is proof that simple ideas are the strongest and that powerful branding comes out of the size of your idea, not the size of your logo

2010) or use of more than one language (Martin 2002) in advertising serves to make content less comprehensible

Urban cities and rural states faced challenges to smokefree protections from the cigar industry

The evidence points toward a resounding yes. While it might offer fleeting moments of relief or relaxation, the longer-term implications sketch a more concerning narrative

Shelf Life: 24 months