He said the companys goal is to be predominantly smoke-free by 2030, with more than two thirds of revenue generated by smoke-free products. He said that Americas nearly 30 million smokers (out of, according to PMIs estimates, 45 million regular nicotine users) deserve better alternatives. Zyns success in the market can be attributed to the quality of the product, he argued
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Among the labels with images, the study compared three different types: graphic (those that directly showed body parts damaged by smoking), human suffering (those that showed someone in a hospital bed, for example) and symbolic (more abstract images, such as a gravestone)
Given that this study is an update of the 2021 study by Cohen and colleagues [35], the same exclusion criteria were followed: samples that did not have flavor descriptors, had flavor descriptors such as original or full flavor, or were not crushable capsule products
