Shouldnt smokers be told? Smiths column cites the work of a tobacco industry consultant named Gio Batta Gori, who published multiple policy books in favour of the tobacco lobby, in this case his 2000 release: Virtually Safe Cigarettes: Reviving an Opportunity Once Tragically Rejected. A year earlier, Batta Gori published another book, in partnership with Canadas right-wing Fraser Institute, that argued against the dangers of secondhand smoke, accusing the Environmental Protection Agency of scientific misconduct. While the Fraser Institute does not disclose its funding sources, US Court records revealed Batta Goris 1999 book was funded by B&W Tobacco through a third party the Fraser Insitute
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As of 2026, their role in step-down strategies using progressively lower-strength pouches to taper nicotine intake is an increasingly discussed approach among harm-reduction advocates [6]
They know what consumers want, they know the feel, they know the size, theyve done it all, he said