The smoking patterns of teenagers are particularly important to Philip Morris it is during the teenage years that the initial brand choice is made. Other internal Philip Morris documents made the same points
This type of guerrilla marketing, using the music industry to promote tobacco and develop brand identity and recognition within young adults, started back in the mid 1970s
We listen to the wrenching violin solo in the slow movement of Serenade, the rollicking Profanation from the Jeremiah Symphony, or the jagged, propulsive Rumble from West Side Story, and there he is in all his tenderness, his raunchiness, his intellectual panache, his agonizing over God, his despair over humanity, his cautious but dogged hope that were all getting somewhere. Its all there, in all his music.
But it was the other dimension
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