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Smoking alternatives saw revenues in c-stores rise to $216.7 million in 2023, a year-over-year increase of 2.8%

Premium Versus Value Brands Premium brands command a higher price for a refined, globally consistent taste, while value names keep the per-pack cost down without losing quality

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Wills all along invested in brand property, not creating associations around the product it sold or its attributes, but around the typical Wills smoker what he looked like, what activities he enjoyed, how he or she carried himself or herself, what their moment of happiness together were all about

Plus, the brands unlimited lifetime warranty adds up to unrivaled consumer loyalty