Virginia Brights, according to the firm, were "unexceptionably fine" and "unusually mild" cigarettes from the state's "Bright Districts" that offered "great comfort and satisfaction to those who inhale the smoke of their cigarettes." To peddle that satisfaction to their predominantly male smokers, Allen & Ginter chose not to include cards featuring hand-painted portraits of star baseball players from the era in their cigarette packs, an increasingly common practice
Other department stores had their own brand names
The case, brought by the African American Tobacco Control Leadership Council, had sued the government agency saying it had taken an unreasonably long time to respond to a citizens petition filed years ago that sought to prohibit menthol as a flavor in cigarettes
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