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However, the goal isnt simply to remove the allure of distinctive and attractive branding, but to actively turn people off smoking by combining off-putting photographs with the offensive use of color.1 Replacing distinctive branded boxes with off-putting, standardized colors could raise quit rates and decrease the number of new smokers

This genre of ads regularly appeared in medical journals such as the Journal of the American Medical Association, an organization which for decades collaborated closely with the industry

Details on each pack were then recorded and categorized, including the cigarette brand, whether the pack contained menthol, if the pack originated domestically or abroad, and details on the tax stamp (if any was present)

More than three million middle and high school students in America use tobacco, according to new data released from the FDA and CDC

So, to grab more customers and boost sales, light blue cigarette boxes are a model packaging solution