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It might have been too effective Philip Morris USA, shortly after Body Bags debuted, charged the American Legacy Foundations anti-smoking ad campaign and the Truth website violated the spirit of the agreement that funded them and threatened to end its billion-dollar payments toward the effort unless major changes were made

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And what has been happening is that the consumption is shifting towards the illegal market. In the UK the black market cigarette market is booming with HMRC trying to clampdown on shop owners selling counterfeit smokes

From the lab to the classroom Jaspers quickly recognized that these results needed to reach audiences beyond academia

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